Question 1

What is the difference between margin and markup?

Accepted Answer

Margin is profit as a percentage of selling price. Markup is profit as a percentage of cost. Example: Cost $60, Price $100, Profit $40. Margin = 40/100 = 40%. Markup = 40/60 = 66.67%. Same profit, different percentages!

Question 2

How do I calculate profit margin?

Accepted Answer

Profit Margin = ((Selling Price - Cost) / Selling Price) × 100. Example: If you sell for $100 with a cost of $60: Margin = ((100-60)/100) × 100 = 40%. This tells you 40 cents of every dollar is profit.

Question 3

How do I calculate markup?

Accepted Answer

Markup = ((Selling Price - Cost) / Cost) × 100. Example: If cost is $60 and you sell for $100: Markup = ((100-60)/60) × 100 = 66.67%. This tells you the percentage you added to the cost.

Question 4

How do I convert margin to markup?

Accepted Answer

Markup = Margin / (1 - Margin). Example: 40% margin = 0.40 / (1 - 0.40) = 0.40 / 0.60 = 0.667 = 66.67% markup. Remember: Markup is always higher than the equivalent margin.

Question 5

How do I convert markup to margin?

Accepted Answer

Margin = Markup / (1 + Markup). Example: 66.67% markup = 0.6667 / (1 + 0.6667) = 0.6667 / 1.6667 = 0.40 = 40% margin. Margin is always lower than the equivalent markup.

Question 6

Is this margin calculator free?

Accepted Answer

Yes, this margin and markup calculator is completely free with no limits. No registration or credit card required. All calculations are performed in your browser.

Question 7

What is a good profit margin?

Accepted Answer

It varies by industry. Retail: 20-50%. Software/SaaS: 70-90%. Restaurants: 3-9%. Manufacturing: 20-35%. Grocery: 2-5%. Compare to industry benchmarks and aim for higher than average to stay competitive.

Question 8

How do I calculate selling price from cost and margin?

Accepted Answer

Selling Price = Cost / (1 - Margin). Example: Cost $60, target margin 40%. Price = 60 / (1 - 0.40) = 60 / 0.60 = $100. This ensures you hit your target margin percentage.

Question 9

How do I calculate selling price from cost and markup?

Accepted Answer

Selling Price = Cost × (1 + Markup). Example: Cost $60, markup 66.67%. Price = 60 × (1 + 0.6667) = 60 × 1.6667 = $100. This adds your desired percentage on top of the cost.

Question 10

How do I calculate margin and markup in Excel?

Accepted Answer

In Excel: Margin = (Price-Cost)/Price. Markup = (Price-Cost)/Cost. Price from Margin = Cost/(1-Margin). Price from Markup = Cost*(1+Markup). Format cells as percentage for clear display.

Question 11

Why is markup always higher than margin?

Accepted Answer

Because markup is calculated on the smaller number (cost), while margin is calculated on the larger number (price). Same profit of $40 on $60 cost = 66.67% markup. Same $40 profit on $100 price = 40% margin.

Question 12

How is this different from ElyxAI?

Accepted Answer

This free calculator handles basic margin/markup conversions. ElyxAI is a powerful AI assistant that works directly in Excel to build pricing models, analyze product profitability, create pricing strategies, and automate financial calculations. Try ElyxAI free for 7 days!

Margin	Markup	Multiplier
10.00%	11.11%	x 1.111
15.00%	17.65%	x 1.176
20.00%	25.00%	x 1.250
25.00%	33.33%	x 1.333
30.00%	42.86%	x 1.429
33.33%	50.00%	x 1.500
40.00% <	66.67%	x 1.667
50.00%	100.00%	x 2.000
60.00%	150.00%	x 2.500

Margin & Markup Calculator

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